Sara Sadik describes her work as «Beurcore»: the essence of North African-descended youth living in French suburbs culture. Based on semiological and sociological analyses of the « beurness », Sara Sadik brings many alter-egos which she plays in short-video using chromakey, 3D modulation and other CGI post-production techniques and linked them with sculptural elements via installation.
She reengages visual aesthetics, economic systems and languages used and/or created by this community, in order to create fictional and surreal situations which take place either in the present or in the near future.
By shifting many codes, Sara Sadik tries to create a composite vision which tends to singled out from what can be seen on mass-media and produces future possibilities.
In 2016, Sara Sadik created Melissa Lacoste, a french R’n’B singer whose lyrics are an autotuned anthem to Marseille, the sprawling coastal city from South of France. In December, 2016, she released her first album « Gadji en Or», and performed it during the «Gadji en Or European Tour» in clubs, festivals and exhibition openings in Paris, Berlin, Geneva, Brussels and Rotterdam.